Perceived Ease Of Use Online Shopping

Shariful islam department of marketing jahangirnagar university savar dhaka.

Perceived ease of use online shopping. A sample of 150 respondents was selected using a purposive sampling method whereby the respondents have to be internet users to be included in the survey. Research findings indicate that intention to use online shopping is determined by perceived usefulness ease of use attitude self efficacy and subjective norms. An analysis of factors affecting on online shopping behavior of consumers md. June 2013 procedia social and behavioral sciences vol.

An online website should understand the customersâ purchasing behavior in order to build and maintain the good relationship with customers kim hong 2010. Perceived usefulness perceived ease of use and perceived enjoyment and intention to shop online. All those variables have a positive influence towards an intention to use online shopping. Oriented factors including perceived usefulness perceived ease of use and web site features.

Impact of perceived usefulness perceived ease of use and perceived enjoyment on intention to shop online. Perceived usefulness and ease of use have not significant influence toward intention to shop online. Based on technology acceptance model tam perceived ease of use and perceived usefulness determined the online shoppersâ decision after online behavioral intention sink in hu et al 2009. While perceived risk and attitude have significant influence toward intention to shop online.

Also previous researches have revealed that online buying behavior is affected by. The findings showed that all perceived m shopping components ease of use usefulness enjoyment and value determine online customer satisfaction and further lead to repurchase intention. Perceived usefulness ease of use and attitude towards online shopping usefulness towards online airlines ticket purchase. Customers approval of online shopping stoel and ha 2009.

This paper explores the relationship between the three beliefs about online shopping ie. It is recommended for the next researcher to develop related research with acceptation and use of technology that are elaborated with culture and. Perceived ease of use peou and perceived usefulness pu are the two external variables of tam davis 1989 in this paper technology acceptance model is extended by accumulating perceived enjoyment pe and perceived risk pr as a 3rd and 4th external. It can be concluded that the higher perceived usefulness ease of use attitude self.